Building great software requires many disciplines. You need a cross-functional team consisting of at least three components:

1. Product: Product Manager, Product Owners and/or Business Analysts
2. Design: Researchers, UX and UI Designers
3. Engineering : Front-End, Backend, DevOps, Mobile, QA Engineers

Engineering alone is not sufficient to build great digital products, as this does not addresse all risks related to product development.

Having the best players on the team does not guarantee winning the game. The best performing teams are the ones that have mixed seniority among their members but also mixed capabilities. Different team members should have talents that others might not have, and together, they can form a successful team that delivers the best products. Next to mixed capabilities, mixed seniority also takes care of two other factors: economic engine and motivation. More senior team members feel satisfied when they can share their knowledge with the younger generation, and younger team members are motivated by their mentors.

We are a team of highly experienced professionals, and our experience is based on working with enterprises, scaleups, and startups. We understand that every business is unique and so are their digital product needs; therefore, there is no one recipe that fits all. Innovation is more about mindset and discipline than the size of a company. We approach every opportunity individually, no matter what the company size, market, or industry, and design what works best for your company.

Our capabilities and flexibility let us work with any market verticals. However, here are the industries we’ve designed the most products for: automotive, industry 4.0, lifestyle and wellbeing, financial, logistics and transportation, and entertainment.

We are transparent in everything we do during the whole project cycle. All the specialists working on your product, and most importantly, a dedicated project manager with a strong sense of ownership, are available to discuss every detail. We understand that in healthy business relationships, each side depends on the other to stay informed, and we’re not afraid to over-communicate. We do everything to ensure your product is in good hands.

We can help you with your project at any stage, so we can provide design-only or audit-only services. However, it would be beneficial for your product to have our team look at the whole picture, from the early research stage through building a product strategy, then moving on to design and development.

Unravel has many highly experienced in-house professionals. We do not hire freelancers, as we value the highest quality of our services. Thus, we always assemble a dedicated and trusted team for your product, no matter the size of the project.

Yes, whenever your project requires adding more people on board, we are ready to scale the team.

Yes. Since project work by nature requires temporary structures, taking on expert project specialist might be a good solution. The market knowledge of our people may go beyond that of many permanent employees.

We can conduct the whole research process, including surveying your real customers. Crucially, it requires careful preparation and having skilled researchers do the work. You can count on our experienced researchers and business analysts.

Unravel employs many specialists with diverse roles, so we are able to work on the end-to-end product design process. Product designers are the most crucial team members, because they are focused on solving your users’ needs. Depending on the project, digital product designers collaborate with our researchers, business analysts, project managers, creative UX and UI designers, 3D and motion designers, and developers.

Some projects require a team of designers with specific, narrow specializations, while others benefit from having “jack-of-all-trades” professionals. First, we identify if you need a specific team of designers for your project, or a single product designer. Our team consists of over 20 specialists who complement each other, so we can help you in both cases.

As in every case, we approach to your product needs individually. The project manager role covers management responsibilities such as project planning, timeline, monitoring allocated tasks, and coordinating team members. Still, at Unravel, we have a very efficient workflow and fast project progress using the agile method, where all typical project management roles can be covered by product owners, designers, and development teams. This also reduces the time to complete a project, and enables flexibility, client involvement, and an iterative approach.

UX designers ensure that your product is intuitive, user-friendly, and engaging, and meets the needs of your target audience. Your product, apart from being visually appealing, must be well-thought-out as far as user experience is concerned. It help users enjoy using your product which leads to higher engagement and retention rates.

First of all, we keep the big picture in mind while building and implementing a UX design strategy that works for your digital product. The process can be divided into three phases: research and gathering feedback from potential end users, generating ideas and turning them into solutions, and finally, testing the solutions to gather insights and diagnose if there are any user-experience fails, to finally iterate and improve it.

Digital product design is the process of developing a solution to meet specific user needs. The solution, whether a mobile or web application, SaaS product, or HMI display, is strictly based on asking the right questions and receiving insightful answers. At Unravel, we use modern Design Thinking methods to specify WHO the design is for, WHY it should exist, and HOW it will help customers gain value.

Our software of choice depends on the project requirements, but we often use Figma, Miro, Jira/Confluence, Microsoft DevOps, Sketch, Adobe CC + AfterEffects, Zeplin, Invision, Blender, Maxon Cinema 4D, DoveTail.app, and others.

We are fully capable of end-to-end digital product development. Our development team consists of experts in complementary roles.

SpyroSoft Group, our parent company, employs over 1,000 full-time, highly skilled and experienced developers who work closely with designers.

You do not have to be a software development expert. We will guide you through the whole process and explain every step so you can be sure you'll receive the product you desire. 

Having the best players on the team does not guarantee winning the game. The best performing teams are the ones that have mixed seniority among their members but also mixed capabilities. Different team members should have talents that others might not have, and together, they can form a successful team that delivers the best products. Next to mixed capabilities, mixed seniority also takes care of two other factors: economic engine and motivation. More senior team members feel satisfied when they can share their knowledge with the younger generation, and younger team members are motivated by their mentors.

We offer complete design and development of HMI solutions, from user interface (UI) design and screen specification to HMI software.

A good HMI should feature a clear interface with natural and familiar design and elements that are easy to see and read. Users shouldn’t have any problems navigating through its controls and interface. Next, HMIs should be responsive. When you input commands, the interface should respond quickly. As for the visual side, limiting the use of color and using low-contrast backgrounds are good principles to follow. Graphics and images can be very useful when used appropriately, and shouldn’t slow down the interface.

If you notice your product is not performing as you envisioned, consider conducting an audit. It will give you insights into what is working and what’s not, and how to optimize it for better performance.

A user experience audit is a set of activities for identifying flaws in user interactions with your digital product. It will highlight user experience pains and show you the areas where to improve the user interface and experience to satisfy their needs.

Apart from underperformance of my product, what are some other situations where an audit can benefit my business?

Even if your product is performing well, an audit can provide valuable insights, especially at the growth stage. Additionally, it may inspire ideas for new features, and, most importantly, address any critical security issues you might not be aware of.

A digital accessibility audit is a detailed, expert-driven evaluation of how well people with disabilities can access your digital product and services. It can help you identify accessibility barriers and understand how well your digital content conforms with legal frameworks like the Web Content Accessibility Guidelines (WCAG) or the Americans with Disabilities Act (ADA).

The Web Content Accessibility Guidelines, or WCAG, is a set of globally accepted standards that give businesses a clear starting point from which to build inclusive websites that are accessible to all users. WCAG compliance standards are built on four key principles that aim to address every aspect of the online user experience. They are: 

 

1. Perceivable: The information on your website should be presented to users in a way that can be easily perceived. This means ensuring that your text is easily readable, that your multimedia components have alternatives, and that your web design is clear and responsive. 

2. Operable: All the components of your website and your user interface should be easy-to-use with a variety of tools. The interface should not require any interaction that a user with disabilities cannot perform, for example, single-mode inputs, complex interactive elements, or timed elements.   

3. Understandable: The information presented on your site should be easily understandable to all users. This means designing simple processes, increasing the predictability of various on-site actions, and offering input assistance for users. 

4. Robust: Your website should be able to be dependably interpreted by a wide variety of users, including those using assistive technologies.  

 

The EAA covers commonly used hardware and software products, as well as various

services related to communication, commerce, finance, education, and transportation.

These include:

 

• Websites and mobile apps of covered entities

• Computers and operating systems

• Smartphones

• Self-service devices such as ATMs and ticketing machines

• E-books and e-readers

• E-commerce experiences

• Communication technology and equipment

• Banking services

• Passenger transport services

• Audiovisual media services, including broadcast and digital TV and related equipment

Assistive technologies, sometimes referred to as adaptive technologies or rehabilitative devices, promote greater independence for individuals with disabilities by changing how these individuals interact with technology. For example, speech recognition software allows users with hand mobility issues to interact with a computer using voice commands rather than manipulating a mouse and keyboard. Other assistive technologies include alternative input devices, screen magnifiers, and screen reading software. 

The fastest way to determine if your website is compliant is by performing an accessibility scan using free online tools. These tools can’t find all accessibility barriers, but will give you a good first indication as to whether your website needs improvements.

Yes, our AI Discovery service is designed to support organizations at all levels of AI maturity. For those at an early stage, we provide clear guidance and help build a solid foundation by identifying practical use cases, assessing readiness, and outlining a strategic roadmap for implementation. compliance standards are built on four key principles that aim to address every aspect of the online user experience. They are: 

 

1. Perceivable: The information on your website should be presented to users in a way that can be easily perceived. This means ensuring that your text is easily readable, that your multimedia components have alternatives, and that your web design is clear and responsive. 

2. Operable: All the components of your website and your user interface should be easy-to-use with a variety of tools. The interface should not require any interaction that a user with disabilities cannot perform, for example, single-mode inputs, complex interactive elements, or timed elements.   

3. Understandable: The information presented on your site should be easily understandable to all users. This means designing simple processes, increasing the predictability of various on-site actions, and offering input assistance for users. 

4. Robust: Your website should be able to be dependably interpreted by a wide variety of users, including those using assistive technologies.  

 

We start by thoroughly understanding your company's strategic priorities, challenges, KPIs and long-term objectives. Our recommendations are developed in close collaboration with your leadership to ensure that each proposed AI initiative directly supports measurable business outcomes and aligns with your overall vision.

Absolutely. We follow strict confidentiality and data privacy protocols. Any data shared is handled securely, and we’re happy to sign NDAs or align with your internal compliance requirements.

We understand that security is a top priority in any AI initiative. That’s why all our projects are secure by design - from initial discovery through to implementation. We incorporate data protection, compliance, and risk mitigation strategies at every stage to ensure your AI integration is safe, trustworthy, and aligned with regulatory standards.

Yes. A core part of our approach is enabling your team, and not just delivering insights. We actively involve key stakeholders throughout the process, providing tailored guidance, training, and knowledge transfer so your organization builds lasting AI competence and confidence.

Yes. Whether you’re looking for a high-level roadmap or deep technical evaluation, we adjust the scope, depth, and timeline to align with your team’s experience, resources, and decision-making process.