Frequently asked questions.
FAQs General
FAQs GeneralGo to Home
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Who is needed to build a great digital product?

Building great software requires many disciplines. You need a cross-functional team consisting of at least three components:

  1. Product: Product Manager, Product Owners and/or Business Analysts
  2. Design: Researchers, UX and UI Designers
  3. Engineering : Front-End, Backend, DevOps, Mobile, QA Engineers

Engineering alone is not sufficient to build great digital products, as this does not addresse all risks related to product development.

What is the best composition of the product team in terms of seniority of team members?
Having the best players on the team does not guarantee winning the game. The best performing teams are the ones that have mixed seniority among their members but also mixed capabilities. Different team members should have talents that others might not have, and together, they can form a successful team that delivers the best products. Next to mixed capabilities, mixed seniority also takes care of two other factors: economic engine and motivation. More senior team members feel satisfied when they can share their knowledge with the younger generation, and younger team members are motivated by their mentors.
I have a business idea based on a digital products, can you validate it?

Prior to the design step, we conduct thorough research and business analysis during the discovery phase. This forms a solid basis for any digital product design. It helps identify customer needs, gives a full picture of the market and your competitors, and clears up all concerns related to potential solutions. Moreover, the discovery phase lowers the risks related to the product’s value, usability, and feasibility.

Do you cooperate with start-ups or established companies?
We are a team of highly experienced professionals, and our experience is based on working with enterprises, scaleups, and startups. We understand that every business is unique and so are their digital product needs; therefore, there is no one recipe that fits all. Innovation is more about mindset and discipline than the size of a company. We approach every opportunity individually, no matter what the company size, market, or industry, and design what works best for your company.
What industries do you specialize in?
Our capabilities and flexibility let us work with any market verticals. However, here are the industries we’ve designed the most products for: automotive, industry 4.0, lifestyle and wellbeing, financial, logistics and transportation, and entertainment.
How do you make a business partnership work?
We are transparent in everything we do during the whole project cycle. All the specialists working on your product, and most importantly, a dedicated project manager with a strong sense of ownership, are available to discuss every detail. We understand that in healthy business relationships, each side depends on the other to stay informed, and we’re not afraid to over-communicate. We do everything to ensure your product is in good hands.
FAQs Services
FAQs ServicesGo to Services
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Can I contact you about only one of your services?
We can help you with your project at any stage, so we can provide design-only or audit-only services. However, it would be beneficial for your product to have our team look at the whole picture, from the early research stage through building a product strategy, then moving on to design and development.
Do you have your own teams or you hire freelancers when needed?
Unravel has many highly experienced in-house professionals. We do not hire freelancers, as we value the highest quality of our services. Thus, we always assemble a dedicated and trusted team for your product, no matter the size of the project.
Is it possible to scale any team during the design process?
Yes, whenever your project requires adding more people on board, we are ready to scale the team.
Can I hire your experts to cooperate with my project team?
Yes. Since project work by nature requires temporary structures, taking on expert project specialist might be a good solution. The market knowledge of our people may go beyond that of many permanent employees.
FAQs Strategy
FAQs StrategyGo to Strategy
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Do you conduct research on your own? Do you interview client's customers?
We can conduct the whole research process, including surveying your real customers. Crucially, it requires careful preparation and having skilled researchers do the work. You can count on our experienced researchers and business analysts.
What kind of specialists do you have in your company?
Unravel employs many specialists with diverse roles, so we are able to work on the end-to-end product design process. Product designers are the most crucial team members, because they are focused on solving your users’ needs. Depending on the project, digital product designers collaborate with our researchers, business analysts, project managers, creative UX and UI designers, 3D and motion designers, and developers.
Do you provide end-to-end skilled designers or ones with narrow specialisation?
Some projects require a team of designers with specific, narrow specializations, while others benefit from having “jack-of-all-trades” professionals. First, we identify if you need a specific team of designers for your project, or a single product designer. Our team consists of over 20 specialists who complement each other, so we can help you in both cases.
Do I need a Project Manager for my digital product?
As in every case, we approach to your product needs individually. The project manager role covers management responsibilities such as project planning, timeline, monitoring allocated tasks, and coordinating team members. Still, at Unravel, we have a very efficient workflow and fast project progress using the agile method, where all typical project management roles can be covered by product owners, designers, and development teams. This also reduces the time to complete a project, and enables flexibility, client involvement, and an iterative approach.
FAQs Design
FAQs DesignGo to Design
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Why do I need a UX designer?
UX designers ensure that your product is intuitive, user-friendly, and engaging, and meets the needs of your target audience. Your product, apart from being visually appealing, must be well-thought-out as far as user experience is concerned. It help users enjoy using your product which leads to higher engagement and retention rates.
How do you create a UX design strategy?
First of all, we keep the big picture in mind while building and implementing a UX design strategy that works for your digital product. The process can be divided into three phases: research and gathering feedback from potential end users, generating ideas and turning them into solutions, and finally, testing the solutions to gather insights and diagnose if there are any user-experience fails, to finally iterate and improve it.
What is meant by “digital product design”?
Digital product design is the process of developing a solution to meet specific user needs. The solution, whether a mobile or web application, SaaS product, or HMI display, is strictly based on asking the right questions and receiving insightful answers. At Unravel, we use modern Design Thinking methods to specify WHO the design is for, WHY it should exist, and HOW it will help customers gain value.
What tools do you use for product design?
Our software of choice depends on the project requirements, but we often use Figma, Miro, Jira/Confluence, Microsoft DevOps, Sketch, Adobe CC + AfterEffects, Zeplin, Invision, Blender, Maxon Cinema 4D,, and others.
FAQs Development
FAQs DevelopmentGo to Development
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Can you develop an end-to-end product?
We are fully capable of end-to-end digital product development. Our development team consists of experts in complementary roles.
Is your development staff in-house or do you outsource?
SpyroSoft Group, our parent company, employs over 1,000 full-time, highly skilled and experienced developers who work closely with designers.
Do I need to be tech-savvy to cooperate with you and order a software application?
You do not have to be a software development expert. We will guide you through the whole process and explain every step so you can be sure you'll receive the product you desire. 
What is the best composition of the product team in terms of seniority of team members?
Having the best players on the team does not guarantee winning the game. The best performing teams are the ones that have mixed seniority among their members but also mixed capabilities. Different team members should have talents that others might not have, and together, they can form a successful team that delivers the best products. Next to mixed capabilities, mixed seniority also takes care of two other factors: economic engine and motivation. More senior team members feel satisfied when they can share their knowledge with the younger generation, and younger team members are motivated by their mentors.
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Do you do HMI design and development?

We offer complete design and development of HMI solutions, from user interface (UI) design and screen specification to HMI software.

What is the main characteristic of an effective HMI design?

A good HMI should feature a clear interface with natural and familiar design and elements that are easy to see and read. Users shouldn’t have any problems navigating through its controls and interface. Next, HMIs should be responsive. When you input commands, the interface should respond quickly. As for the visual side, limiting the use of color and using low-contrast backgrounds are good principles to follow. Graphics and images can be very useful when used appropriately, and shouldn’t slow down the interface.

How can HMI help improve operational efficiency?
HMI can improve efficiency by providing a clear visualization of operations, enabling faster response to issues, reducing operator errors, and facilitating better decision-making.
FAQs Audit
FAQs AuditGo to Audit
How do I know if need to audit my digital product?
If you notice your product is not performing as you envisioned, consider conducting an audit. It will give you insights into what is working and what’s not, and how to optimize it for better performance.
What is a UX audit?

A user experience audit is a set of activities for identifying flaws in user interactions with your digital product. It will highlight user experience pains and show you the areas where to improve the user interface and experience to satisfy their needs.

Apart from underperformance of my product, what are some other situations where an audit can benefit my business?

Even if your product is performing well, an audit can provide valuable insights, especially at the growth stage. Additionally, it may inspire ideas for new features, and, most importantly, address any critical security issues you might not be aware of.

What is an Accessibility audit?
A digital accessibility audit is a detailed, expert-driven evaluation of how well people with disabilities can access your digital product and services. It can help you identify accessibility barriers and understand how well your digital content conforms with legal frameworks like the Web Content Accessibility Guidelines (WCAG) or the Americans with Disabilities Act (ADA).
FAQs Innovation Accelerator
FAQs Innovation AcceleratorGo to Innovation Accelerator
How can I run usability tests if I don’t have access to end-users?
Unravel research team is here to help. We use different sources to find your testers, like online communities, paid platforms where we can recruit the right target audience.
What kind of resources do you use to research the market?
We analyze publicly available reports, secondary sources such as articles, industry statistics and databases. If needed, we recruit C-level executives and industry experts.
How do you validate technology hypotheses?
During the Innovation Accelerator program we build a proof of concept and validate it against the main technology assumptions.
FAQs Digital Accessibility
FAQs Digital AccessibilityGo to Digital Accessibility
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What are the 4 web content accessibility principles?

The Web Content Accessibility Guidelines, or WCAG, is a set of globally accepted standards that give businesses a clear starting point from which to build inclusive websites that are accessible to all users. WCAG compliance standards are built on four key principles that aim to address every aspect of the online user experience. They are: 


  1. Perceivable: The information on your website should be presented to users in a way that can be easily perceived. This means ensuring that your text is easily readable, that your multimedia components have alternatives, and that your web design is clear and responsive. 

  2. Operable: All the components of your website and your user interface should be easy-to-use with a variety of tools. The interface should not require any interaction that a user with disabilities cannot perform, for example, single-mode inputs, complex interactive elements, or timed elements.   

  3. Understandable: The information presented on your site should be easily understandable to all users. This means designing simple processes, increasing the predictability of various on-site actions, and offering input assistance for users. 

  4. Robust: Your website should be able to be dependably interpreted by a wide variety of users, including those using assistive technologies.  


What products and services does the European Accessibility Act apply to?

The EAA covers commonly used hardware and software products, as well as various

services related to communication, commerce, finance, education, and transportation.

These include:


  • Websites and mobile apps of covered entities

  • Computers and operating systems

  • Smartphones

  • Self-service devices such as ATMs and ticketing machines

  • E-books and e-readers

  • E-commerce experiences

  • Communication technology and equipment

  • Banking services

  • Passenger transport services

  • Audiovisual media services, including broadcast and digital TV and related equipment

What is assistive technology?
Assistive technologies, sometimes referred to as adaptive technologies or rehabilitative devices, promote greater independence for individuals with disabilities by changing how these individuals interact with technology. For example, speech recognition software allows users with hand mobility issues to interact with a computer using voice commands rather than manipulating a mouse and keyboard. Other assistive technologies include alternative input devices, screen magnifiers, and screen reading software. 
How do I know if my website is ADA or WCAG compliant?

The fastest way to determine if your website is compliant is by performing an accessibility scan using free online tools. These tools can’t find all accessibility barriers, but will give you a good first indication as to whether your website needs improvements.

FAQs Design Systems
FAQs Design SystemsGo to Design Systems
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How to know when an organization requires a design system?
You will definitely benefit from a design system when you identify scale, efficiency, and consistency issues that could be improved by principles, constraints, patterns, and documentation. A design system is necessitated by more than one person owning the interface and front-end code. The larger the team, the harder it becomes to ensure consistency.
What’s in a design system?

At the heart of any design system is a library of UI components. This is where you will store any elements, which designers and developers will then use to build larger pages and assets.

What’s the difference between a design system and a style guide or pattern library?


The most distinctive benefit of a design system is that its a shared and centralized collection of digital assets. A pattern library is a specific part of this, where molecules and organisms are stored. While useful, this is not helpful on its own without the singular atoms that make up these larger features.


Style guides can be used to inform your design system. A style guide can determine tone, branding, and other factors that designers can use when growing, adapting, and using their design system.


A design system covers all of the above. It includes the atoms, typography, grid rules, and other essential building blocks, as well as the pattern library, templates, and more advanced design guidelines.